Museam of Architecture
An initiative Identity for the Schusev State Museum of Architecture in Moscow, Russia.
The window as a symbol of the dialogue between man and space.
The identity developed by us is based on the image of the window opening. It unites man and nature and delimits space and worlds at the same time.
The window opening being infinitely variable is combined with the foundation of a static typography of the MUAR abbreviation and a descriptor. It provides the museum identity with variability and recognition at the same time. An architectural element and attribute of the era and century – Bramante's window, Diocletian window, lanceolate window... Pointed arches and loopholes. Round gothic "roses" and rectangles of modernism.
The window opening being infinitely variable is combined with the foundation of a static typography of the MUAR abbreviation and a descriptor. It provides the museum identity with variability and recognition at the same time. An architectural element and attribute of the era and century – Bramante's window, Diocletian window, lanceolate window... Pointed arches and loopholes. Round gothic "roses" and rectangles of modernism.
The window as a symbol of the dialogue between man and space.
The identity developed by us is based on the image of the window opening. It unites man and nature and delimits space and worlds at the same time.
The window opening being infinitely variable is combined with the foundation of a static typography of the MUAR abbreviation and a descriptor. It provides the museum identity with variability and recognition at the same time. An architectural element and attribute of the era and century – Bramante's window, Diocletian window, lanceolate window... Pointed arches and loopholes. Round gothic "roses" and rectangles of modernism.
The window opening being infinitely variable is combined with the foundation of a static typography of the MUAR abbreviation and a descriptor. It provides the museum identity with variability and recognition at the same time. An architectural element and attribute of the era and century – Bramante's window, Diocletian window, lanceolate window... Pointed arches and loopholes. Round gothic "roses" and rectangles of modernism.
Windows and openings of different historical forms as a metaphor for the versatility of the world. Window as a bearer of function, style, and genuine historical knowledge. The combinatorial method and dynamic identity reflect the diversity of the museum collection and the role of the museum in the contemporary cultural space.
The window is a source of light in every sense, an intermediary between the inner and the outer. Allegory of hope, change, step into the unknown.
The window is a source of light in every sense, an intermediary between the inner and the outer. Allegory of hope, change, step into the unknown.
A flexible system of visual communications will allow the identity to evolve in the future and adapt to media and situations.
Thus, it is possible to interpret the logo for the Children's Center, for thematic events and cultural collaborations.
A flexible system of visual communications will allow the identity to evolve in the future and adapt to media and situations.
Thus, it is possible to interpret the logo for the Children's Center, for thematic events and cultural collaborations.
