The Act Coffee scrubs
The cosmetic package.
The young and active cosmetic brand The Act creates natural cosmetics for the body. These are modern thoughtful products for relaxation and pleasant home rituals. Visual communication of the brand is built on awareness and tactility, body aesthetics. The brand actively uses advertising from bloggers and is sold through marketplaces.
The young and active cosmetic brand The Act creates natural cosmetics for the body. These are modern thoughtful products for relaxation and pleasant home rituals. Visual communication of the brand is built on awareness and tactility, body aesthetics. The brand actively uses advertising from bloggers and is sold through marketplaces.
Packaging decorates the interior
The task for Kavychki design group was to develop packaging for a line of coffee scrubs based on a ready-made package the doy-pack. The packaging should decorate the bathtub and create the mood for the rituals that the brand promotes. It also looks good in the hands and accounts of top beauty bloggers.
The brand speaks to its consumers in the language of minimalism, so we took the laconic contours of the female body as the basis for the design. Three colors of packaging refer to the composition of the scrub – caramel sugar, mint and chocolate. And at the same time to Scandi-style interiors and nude-style wardrobe.
The brand speaks to its consumers in the language of minimalism, so we took the laconic contours of the female body as the basis for the design. Three colors of packaging refer to the composition of the scrub – caramel sugar, mint and chocolate. And at the same time to Scandi-style interiors and nude-style wardrobe.
As a result the scrub packaging effectively works as a full-fledged participant in The Act brand advertising campaign.
The brand promotes its products with bloggers and influencers. A product that is not only of high quality in itself, but also looks relevant. It is readily taken for reviews by both beauty bloggers and celebrities.
Packaging becomes an additional argument in favor of the purchase For buyers – it is pleasant to keep it in the bathroom, it is suitable for a gift.
The brand promotes its products with bloggers and influencers. A product that is not only of high quality in itself, but also looks relevant. It is readily taken for reviews by both beauty bloggers and celebrities.
Packaging becomes an additional argument in favor of the purchase For buyers – it is pleasant to keep it in the bathroom, it is suitable for a gift.
