Wonder

Identity and visual communications for the beauty salons.
Salon chain WONDERNAIL is more than a simple manicure. This is a women's community in different cities of Russia. They follow trends and create their own.

We created an identity and communication design rules so that the WONDER-family could be recognized for a first sight. Daring colors, provocative statements, spontaneity and passion are embedded in a clear system.

The main element of the brand is a dynamic logo. Thanks to the lettering that adapts to the occasion – the logo can be long or short. Like the nails of a modern woman. How she wants!

Salon chain WONDERNAIL is more than a simple manicure. This is a women's community in different cities of Russia. They follow trends and create their own.

We created an identity and communication design rules so that the WONDER-family could be recognized for a first sight. Daring colors, provocative statements, spontaneity and passion are embedded in a clear system.

The main element of the brand is a dynamic logo. Thanks to the lettering that adapts to the occasion – the logo can be long or short. Like the nails of a modern woman. How she wants!


BRIGHT LIFE. BRIGHT MANICURE

We have developed the design of communications: external and internal signs, posters, price lists
and cards, employee badges, social networks and a landing page for the franchise.

We created a library of templates and laid out advertising layouts – from facade light banners to small stickers that can be used to brand any surface.

The WONDER visual system is categorized. Real neon and holography combine the external environment: interior and client printing.

In the interior, the identity comes to life in neon lamps in the form of corporate badges. A bright gradient marks the inner space of the masters and students of the Manicure School.
The WONDER visual system is categorized. Real neon and holography combine the external environment: interior and client printing.

In the interior, the identity comes to life in neon lamps in the form of corporate badges. A bright gradient marks the inner space of the masters and students of the Manicure School.
Interior design: Tatiana Sirotina. 3D-visualization: Andrey Merekin. Ph: Marina Vetrova
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